Advertising.... It's everywhere, it surrounds us, we are pursued by it all our waking hours (and no doubt some of our sleeping hours too!) If we try to escape by fast forwarding a recorded TV programme, the images still flicker across the screen and seep into our subconcious. Who has not found themselves humming a tune with no idea of the title or composer, only the product it advertised? While some advertisements are true works of art, some being memorable and others truly forgettable, all of them have a specific objective – to persuade us to buy, or in some way participate in, the products or services being advertised.
Above: The Monet inspired Cadbury Flake advert and distinctive Volkswagon advert