The Followers of Rupert are pleased to learn that the Express has concluded a deal that will ensure Rupert will continue to be enjoyed by 21st century children.
We hope that any changes that are made do not stray too far from the traditions and formula that have made Rupert so popular for the past 85 years. It is, however, important that he reach younger audiences and we are confident that these new initiatives will provide ample opportunities for fresh adventures and merchandise, and trust that they will be supported by new fans and the traditional collector alike. We are all aware of the happy coexistence of the "classic" Winnie the Pooh, as drawn by E.H. Shepard, and the "Disney Pooh" enjoyed by so many children. We are confident that Rupert's long, distinguished history and integrity will ensure that he will also be here to welcome the beginning of the 22nd century.