JAGUAR: REBIRTH OF A LEGEND
Written by Ken Clayton
Published by Century
in 1988
ISBN: 0712623310
- Categorised in:
- TRANSPORT
- CARS
- JAGUAR (CARS)
JAGUAR: REBIRTH OF A LEGEND
Written by Ken Clayton.
Stock no. 2115723
1st.
1988.
Hardback.
Very good condition in a slightly better than very good dustwrapper.
The inside story of the revival of Jaguar, covering the period from the engulfing of Jaguar by British Leyland, through the launch of the XJ-S in 1975, the appointment of Michael Edwardes as Chariman of BL in 1977, and his recruitment of John Egan to turn Jaguar round, to the triumphant launch of the new XJ-40 in 1986 and the beginning of a new era of excellence. Black cloth boards, silver title to spine. B/w photos. xv and 196 pages including index. ISBN: 0712623310. Light bumping to a couple of corners and top & tail of spine. Light foxing to top edge of text block. Dustwrapper is a little edge-creased.
Front cover
Contents
- 1: The Seeds of Disaster
- 2: Killing the Cat
- 3: Halting the Decline
- 4: The Arrival of Egan
- 5: Build Them Better
- 6: Success in the States
- 7: Spreading the Word
- 8: Returning to Profit
- 9: Going Public
- 10: A New Era of XJ Excellence
- Conclusion
- Appendices