Name: MINI: THE TRUE AND SECRET HISTORY OF THE MAKING OF A MOTOR CAR
SKU: 1817503
Price: 12.00 GBP
Availability: InStock

MINI: THE TRUE AND SECRET HISTORY OF THE MAKING OF A MOTOR CAR

by Simon Garfield

Published by Faber & Faber. 1st. 2009

Fine condition in a fine dustwrapper. A fascinating story of British endeavour, ingenuity and masterful marketing. In May 1959, the first Mini was produjced on an assembly line at Cowley, near Oxford. It would take a team of supremely talented designers, draftsmen, engineers and production-line workers to build a car that was unique in appearance and construction. Somehow, the Mini became an icon. Blue boards, white title to spine. Red endpapers. B/w photos and a few colour. xiv and 285 pages including index.

A lovely copy!

ISBN: 9780571248094
Stock no. 1817503

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PART ONE:
1. 'This car is going to leak,' said Jim Percival
2. 'Our family luck was out,' said William Morris
3. 'Somebody hadn't done their planning very well,' said Peter Tothill
4. 'In that case, I'll have a double whisky,' said the man from the press
5. 'My God, what a car,' thought John Cooper
PART TWO:
6. 'And now the future rested on one model,' said Paul Chantry
7. 'He adored those lambs,' said Ronald 'Steady' Barker
8. 'The German target management system was something of a challenge,' said Donna Green
9. 'They're mad of silver foil and they're twisted,' said the promotional material
10. 'Then you had the things about people caught sleeping,' said Bernard Moss
11. 'The focus of the launch was the emotionality,' said Frau Dr. Larissa Huisgen, twice
12. 'Kernfertigung integrierende steeuerungssystem qualitat,' said the manual
13. 'Adrenalin is a renewable resource,' wrote the person from the advertising agency