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AESTHETICS: QUANTIFICATION AND DECONSTRUCTION: A CASE STUDY IN MOTORCYCLES

by Sushil Chandra

Published by Springer. Circa. 2018

Slightly better than very good condition. Design Science and Innovation Series. Glazed boards. Colour and b/w photos and diagrams.

A few small knocks and scuffs to covers. Contents are fine!

ISBN: 9789811062346
Stock no. 2134917

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Contents

  • Introduction: Motorcycle and the Semantics of Design
  • Motorcycle and Its Aesthetics: A Glimpse in History
  • Challenges for Product Planners
  • Challenges for Styling Designers
  • The Science of Emotions
  • Deconstructing Emotions into Design Factors
  • The Methodology
  • The Context of Emotions
  • The Shape of a Motorcycle
  • Color and Texture
  • Unity and Dynamism: The Interplay
  • Graphics: To Be or Not to Be
  • A Case Study
  • Design and the Role of Cultures

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