MINI: THE TRUE AND SECRET HISTORY OF THE MAKING OF A MOTOR CAR
Written by Simon Garfield
Published by Faber & Faber
in 2009
ISBN: 9780571248094
- Categorised in:
- TRANSPORT
- CARS
- MINI (CARS)
- COMPANY HISTORY
MINI: THE TRUE AND SECRET HISTORY OF THE MAKING OF A MOTOR CAR
Written by Simon Garfield.
Stock no. 1817503
1st.
2009.
Hardback.
Fine condition in a fine dustwrapper.
A fascinating story of British endeavour, ingenuity and masterful marketing. In May 1959, the first Mini was produjced on an assembly line at Cowley, near Oxford. It would take a team of supremely talented designers, draftsmen, engineers and production-line workers to build a car that was unique in appearance and construction. Somehow, the Mini became an icon. Blue boards, white title to spine. Red endpapers. B/w photos and a few colour. xiv and 285 pages including index. ISBN: 9780571248094. A lovely copy!
Front cover
Contents
- PART ONE:
- 1. 'This car is going to leak,' said Jim Percival
- 2. 'Our family luck was out,' said William Morris
- 3. 'Somebody hadn't done their planning very well,' said Peter Tothill
- 4. 'In that case, I'll have a double whisky,' said the man from the press
- 5. 'My God, what a car,' thought John Cooper
- PART TWO:
- 6. 'And now the future rested on one model,' said Paul Chantry
- 7. 'He adored those lambs,' said Ronald 'Steady' Barker
- 8. 'The German target management system was something of a challenge,' said Donna Green
- 9. 'They're mad of silver foil and they're twisted,' said the promotional material
- 10. 'Then you had the things about people caught sleeping,' said Bernard Moss
- 11. 'The focus of the launch was the emotionality,' said Frau Dr. Larissa Huisgen, twice
- 12. 'Kernfertigung integrierende steeuerungssystem qualitat,' said the manual
- 13. 'Adrenalin is a renewable resource,' wrote the person from the advertising agency