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AESTHETICS: QUANTIFICATION AND DECONSTRUCTION: A CASE STUDY IN MOTORCYCLES

Written by Sushil Chandra
Published by Springer in 2018
ISBN: 9789811062346

AESTHETICS: QUANTIFICATION AND DECONSTRUCTION: A CASE STUDY IN MOTORCYCLES
Written by Sushil Chandra.
Stock no. 2134917
Circa. 2018. Hardback. Slightly better than very good condition.

Design Science and Innovation Series. Glazed boards. Colour and b/w photos and diagrams. ISBN: 9789811062346. A few small knocks and scuffs to covers. Contents are fine!

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Front cover

Cover of AESTHETICS: QUANTIFICATION AND DECONSTRUCTION: A CASE STUDY IN MOTORCYCLES by Sushil Chandra

Contents

  • Introduction: Motorcycle and the Semantics of Design
  • Motorcycle and Its Aesthetics: A Glimpse in History
  • Challenges for Product Planners
  • Challenges for Styling Designers
  • The Science of Emotions
  • Deconstructing Emotions into Design Factors
  • The Methodology
  • The Context of Emotions
  • The Shape of a Motorcycle
  • Color and Texture
  • Unity and Dynamism: The Interplay
  • Graphics: To Be or Not to Be
  • A Case Study
  • Design and the Role of Cultures