The Strand Magazine
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The first issue of the Strand Magazine appeared in January 1891 and the last in March 1950. It was created by George Newnes at a time when British magazines were losing out to the interesting and lively magazines like 'Harpers' and 'Scribners'. Newnes had seen success with the launch of 'Tit-Bits' a few years earlier. His idea was for a magazine that had a 'picture on every page', a good mix of fiction and non-fiction, and a price that undercut the opposition. However each issue was to be complete in itself, with none of the cliff-hanger serials, although this changed later.